Meet Donald

Director of Digital Advertising | Luxury Real Estate Marketing Strategist

With over a decade of experience leading brands to digital success, Donald brings serious firepower to the luxury real estate space. As the head of digital ads for The Niche, he’s the architect behind the high-performance campaigns that put our listings—and our brand—on the map.

Before real estate, Donald shaped the voice and growth strategy of major B2B and B2C brands across industries as a Brand Supervisor and Account Lead. Today, he translates that deep strategic insight into the world of high-end homes, blending data-driven precision with aesthetic excellence. From million-dollar listing campaigns to full-funnel ad strategies, Donald doesn’t just push pixels, he pushes boundaries.

Whether he's managing targeted media buys or concepting fresh ways to drive clicks and conversions, Donald stays focused on one thing: delivering real results with style.

At The Niche, we like our real estate sharp and our marketing sharper. Donald brings both, plus a good sense of humor and a no-BS approach that keeps our campaigns smart, fun, and always one step ahead.